Internet Market Selection

What is the central message of the marketing concept?

In essence, it's the need for businesses to identify and attempt to satisfy the genuine needs and wants of tightly defined target markets better than its competition.

As such, you can't treat the entire market as a homogeneous group of prospects, and your marketing efforts should be market-oriented as opposed to product-oriented.

Therefore, in selecting your market, you should be concerned with those commercially attractive sectors in market segments within the product form...

=> Internet Market Selection continues...