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Larry Lim, Founder of MarketingSphere, is a Marketing Strategist and Tactician who dishes out highly effective and cutting-edge internet marketing strategies and tactics that enable you to successfully start and grow your business on the internet and take it to the next level.

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Thursday, February 24, 2005

Unique Selling Proposition - Your Competitive Advantage!

Posted by Larry Lim


Businesses that are no different from their competition will just merely get by. They capture only a small portion of the marketshare and their failure rate is generally high.

So how can businesses differentiate themselves? They can do this by creating what's called a Unique Selling Proposition or USP.

What's a USP and why should business owners absolutely need to create one?

Learn more about Unique Selling Proposition!

posted by Larry Lim | 12:12 AM