What Is RSS?
RSS stands for "Really Simple Syndication" or "Rich Site Summary". It is a
content distribution format that distributes content in a standard (XML)
format via news aggregation tools, and services such as "My Yahoo!" and "Bloglines".
RSS benefits both the publisher and the user.
For publishers, it enables them to build a stronger relationship with their existing readership, build content awareness, enhance their brand and drive traffic to their
websites easily and with little expense. Furthermore, it prevents their content from
being deleted by the SPAM filters if delivered via email.
For users, it enables them to scan the news headlines or brief article summaries and
click on those that interest them to read the full text, instead of visiting each
individual websites to check out what's new.
How Do I Use RSS?
For users, in order to read the content distributed via RSS, you will need to use
RSS Feed Readers or News Readers. There are many Readers available, many of them are
free. Most of them are application-based that you need to download and install on
your computer, whilst others such as "My Yahoo!" and "Bloglines" are web-based that
you sign up for and work within your browser.
RSS Feed Readers
FeedReader : Stand-alone
application that sits in your computer systray (free)
My Yahoo! : Browser-based
Bloglines : Browser-based
Stand-alone application rated as one of the top RSS Readers (Paid)
NewsGator Outlook Edition :
Integrates with Microsoft Outlook (Paid)
MarketingSphere RSS Feeds
Highly Effective and Cutting-Edge Online and Offline Marketing Articles by
Add the above RSS formatted XML Feed to your "My MSN"
Add the above RSS formatted XML Feed to your
"My Yahoo!" web-based Reader.
Larry Lim's high impact, profit-pulling, and
life-changing Marketing Buzz
Add the above Atom formatted XML Feed to your "My MSN"
Add the above Atom formatted XML Feed to your "My Yahoo!"
How To Syndicate?
To syndicate the above two Feeds with your Feed Reader, simply click on either
the XML or RSS icon and copy the url and add it to your Feed Reader. To add them to your
"My Yahoo!" web-based feed reader, simply click on the "add to MyYAHOO!" icon above and
follow the instructions from there.
To see how the Marketing Articles Feed will be displayed on your Feed Reader,
click here! You of course can also
set your Feed Reader to display only the Headlines.
You can also syndicate the above Marketing Articles RSS Feed at your website by
installing the free Carp
parser at your server. The 'Carp' parser will automatically update and display the
content at your website by converting the Feed from RSS to HTML.
This benefits you in the following ways:
- It adds value to your website, and increases your credibility with your website
visitors because of the high quality and valuable content;
- It increases your Pagerank with the search engines
To see how the Marketing Articles Feed content will be displayed at your
website in real-time, click here!
MarketingSphere at CNET Networks
MarketingSphere is selected by CNET Networks as a source of business information
alongside ArriveNet, CNN Money, Forrester Research, Gartner, BBC News, Forbes, Yahoo
News and more. Larry Lim's Articles are published in CNET Networks as shown